MODULE 7 – Social Media

  Module Summary

  By the end of this module, you will have:
  • Learned what social media is
  • Learned why local businesses benefit from social media
  • Learned what Facebook Fan Pages are and why they are important to local businesses
  • Discovered by local business should use Twitter to communicate with their audience and offer incentives
  • Learned how to communicate the value of social media marketing to local businesses
  • Learned how to outsource social media marketing
  • Decided how to price your social media marketing services


  By the end of this module, you will have:
  • Facebook Fan Page Creation – – Allows you to create a page for your own business or another business for social media marketing purposes. Unlike a personal Facebook page, you are no limited to only 5,000 friends (or in this case, “fans”).
  • – Facebook Fan Page creation outsourcing resource
  • – Twitter outsourcing resource
  • – Twitter page login and account setup page